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Deliver instant travel support. Instantly.

By Softworx • Since 1986 • Guru in production since 2024

AI Customer Service for Tourism and Experiences, in Every Guest's Language

Booking, itinerary, concierge, and post-stay support 24/7 across web, email, SMS, WhatsApp, and phone. Multilingual by default. Live in five minutes.

No credit card. 7-day free trial. 90-day money-back guarantee.

Email Autoresponder

Tailored to your industry

Built for the way tourism and experience brands actually run

  • Bookings handled 24/7

    Answer availability, booking, and cancellation questions any hour of the day, in seconds.

  • Native-language support

    Serve travelers in the language they speak, raising satisfaction across every market you operate in.

  • Fewer no-shows

    Send proactive reminders and resolve last-minute questions to keep guests confident and on-time.

  • Better reviews

    Lift ratings and reviews with fast, accurate, friendly support before, during, and after every experience.

Further reading

Bookings, itineraries, and concierge tone: what tourism brands actually need

Make the case for your team

Transparent pricing. Clear comparisons.

Two pages your finance lead and your head of support will want before you commit.

Pricing

From $71.25 a month

Tourism has sharp seasonal peaks and razor-thin margins. Flat pricing with overage forgiveness keeps your support economics steady from shoulder season through peak.

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Guru vs the alternatives

Most chat tools cannot handle booking logic, itinerary changes, and concierge tone in one voice. See how the Guru compares against the alternatives travel brands usually try.

Compare alternatives

Security and compliance

Built for the regulated realities of tourism and experience brands

Tourism bookings carry passport, payment, and itinerary data across many jurisdictions. GDPR alignment, encryption, and strict access controls protect guest data on every channel.

  • Encrypted in transit and at rest
  • GDPR, CCPA, and HIPAA aligned
  • Regular audits and penetration testing

100% Self-Serve Onboarding

Three steps. Under five minutes.

  1. Step 1

    Enter Your Website

    Type in your business URL. Our Guru automatically reads your entire site and becomes an expert on your products, services, FAQs, everything.

  2. Step 2

    Customize Your Guru

    Match your brand colors, add your logo, and type any special instructions in plain English. Want it to greet visitors a certain way? Just tell it.

  3. Step 3

    Go Live Instantly

    Copy the snippet and paste it into your site. Your Guru is live and helping customers 24/7.

Start Free Trial

You got this. True self-serve, no need to make an appointment with us.

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Support Today

Experience the power of your instant omnichannel Guru. Start free, no credit card required.

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