Scale across every market. Instantly.

By Softworx • Since 1986 • Guru in production since 2024

Multilingual AI Customer Service for International DTC Brands, Across Every Channel

Reach customers in their language, currency, and timezone. 97%+ accurate answers across web, email, SMS, WhatsApp, and phone, with shipping, duties, and returns logic built in.

No credit card. 7-day free trial. 90-day money-back guarantee.

Email Autoresponder

Tailored to your industry

Built for the way international DTC brands actually run

  • Multilingual without the headcount

    Support customers in every market you sell to without scaling regional support teams.

  • Higher average order value

    Recommend complementary products and answer product questions accurately to grow basket size.

  • Better post-purchase experience

    Handle order tracking, returns, and exchanges instantly across high-volume seasonal spikes.

  • Consistent brand experience

    Deliver the same premium voice and accuracy in every country you ship to.

Security and compliance

Built for the regulated realities of international DTC brands

International DTC means handling PII across jurisdictions with different privacy regimes. EU data residency, GDPR alignment, and strict no-training-on-your-data policies are built in.

  • Encrypted in transit and at rest
  • GDPR, CCPA, and HIPAA aligned
  • Regular audits and penetration testing

100% Self-Serve Onboarding

Three steps. Under five minutes.

  1. Step 1

    Enter Your Website

    Type in your business URL. Our Guru automatically reads your entire site and becomes an expert on your products, services, FAQs, everything.

  2. Step 2

    Customize Your Guru

    Match your brand colors, add your logo, and type any special instructions in plain English. Want it to greet visitors a certain way? Just tell it.

  3. Step 3

    Go Live Instantly

    Copy the snippet and paste it into your site. Your Guru is live and helping customers 24/7.

Start Free Trial

You got this. True self-serve, no need to make an appointment with us.

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