The Challenge: Bridging the 'Information Gap' Without Compromise

For The Master's University (TMU), the digital experience for prospective students and parents was limited by the standard business day. Inquiries made during weekends or off-hours remained unanswered, creating a critical gap in the enrollment funnel.

However, for Vice President of Marketing & Enrollment, Dariu Dumitru, the risk of implementing standard AI outweighed the benefits. TMU operates with a distinct mission and specific institutional stances on theology, admissions, and social issues.

The Solution: A Controlled Knowledge Environment

TMU chose The School Guru to solve two specific requirements: absolute accuracy and institutional alignment.

Real-time dashboard showing student inquiries being handled automatically by the Guru.

• Source Prioritization: The AI was instructed to pull exclusively from uploaded PDFs for sensitive academic and doctrinal queries.
• Strict Guardrails: Precise instructions were provided on how to handle admissions requirements.
• Sensitive Topic Routing: For inquiries regarding controversial stances, the Guru provides the official institutional position or routes the user to a specific contact.

The Results: Scaling Support and Strategy

January Analytics: Over 1,000 inquiries resolved, demonstrating significant off-hours engagement.

• Bridging the Gap: The university now handles 1,000+ inquiries per month during off-hours, weekends, and holidays.
• Discovering the "Voice of the Customer": The Guru Insights Dashboard revealed a surprising range of questions from students, parents and prospects.
• Operational Recovery: By automating repetitive inquiries, the teams are now free to focus on high-touch interactions.

"We were initially hesitant... but the School Guru completely exceeded our expectations. Implementation was straightforward... and it performs wonderfully during off-hours, freeing our teams to focus on high-touch interactions rather than repetitive inquiries."