
Scaling Digital Retail Support: How Curacao Achieved an 87% Automated Resolution Rate
Curacao is more than a retailer; it is a financial lifeline for millions of customers across the Southwest, offering proprietary credit services to underbanked communities. This dual nature: Retailer plus Financial Service Provider: creates a massive, complex support volume.
The support team faced over 3,000 phone calls per day, with inquiries oscillating between simple product availability questions and critical, sensitive account tasks like bill payments, fraud verification, and credit limit checks. A standard AI chatbot wasn't an option: legal and financial liabilities meant there was absolutely zero tolerance for hallucination when handling money or user data.
The Solution: Trusted Hybrid AI
Under the strategic direction of Senior Vice President of Business Development, Servicing & Collections Joseph Jiron, Curacao implemented instantAIguru's Hybrid JSFE (JavaScript Flow Engine) model to solve the "Safety vs. Flexibility" dilemma.

Real-time dashboard showing the Hybrid Engine "ghosting" the Generative AI to execute a secure, deterministic payment collection flow.
This approach uses the best of both worlds:
- Generative AI for Intent: Natural Language Understanding (NLU) seamlessly identifies accurate intents from complex, bilingual customer queries.
- JSFE for Execution: Once a critical intent is detected, the JavaScript Flow Engine takes over with a pre-scripted, deterministic workflow.
- Real-Time Financial Access: The system securely authenticates customers to provide instant access to account details.
- Secure Payment Handling: The virtual agent generates time-limited, authenticated payment links.
The Results

November Analytics: Consistent engagement across 30,000+ monthly interactions with high successful resolution rates.
- Operational Transformation: The system successfully replaced the workload of 27 Full-Time Employees (FTEs), allowing Curacao to reallocate human resources to higher-value concierge services.
- Automated Throughput: The system now autonomously handles over 30,000 calls per month, effectively acting as an infinite-scale support team during peak retail seasons.
Background: a 38-year customer relationship
Curacao has been a Softworx customer since 1987, when Ron Pinkas built CEO Ron Azarkman's first single-store business platform on the 5Frame application framework. 38 years and 12 locations later, Ron Azarkman is still CEO, and his son Mike Azarkman, CTO, leads the team that deployed instantAIguru into production.